What is Ephemories
Ephemories transforms the most remarkable memories of a trip into physical souvenirs that, just as the memory, are ephemeral.
By using a memory-scanning pillow after their trip, the users will be able to download their memories into a cloud that later on, will send the most remarkable memory in the form of physical souvenir. Depending on the users’ experience, different souvenirs are created: smells, sounds or visuals.
The memory can only be reproduced once after the packaging is opened which emphasizes how unique and special certain moments are. Perhaps the future won’t be only about technological development. Instead we will ‘take a step back’ and learn again the appreciation of the past.
The premise: Memories are ephemeral
The project seeks the real involvement of the traveller with the trip by showing how special those once-in-a-lifetime moments could actually be. It finds an abstract though tangible way to play with the senses and the memories that are stored in our brain and filtering only those ones that really matter by revealing a memory only once you can really appreciate how unique and special certain moments are.
Design Thinking Method
The project was developed by using Design Thinking, in which empathizing with how society sees memory preservation now was a crucial factor to define personas and user journeys. A deep desk research on human memory structure and processing was conducted, to be able to make predictions of how the memory preservation methods would look like in the future, involving the current approach of social-sharing nature. Once the concept was defined, the ideation process began by picturing scenarios to combine the concept with the IoT. An inital budget was set before the prototyping phase with different materials, as well as a very defined calculation of production time, to correctly estimate the final user impact.
The design categories & deliverables in this project were: product design for the souvenirs, product design for the pillow, packaging for the souvenirs, promotional video, simulation of a dream video, branding design, and exhibition space design.
